Gordon Ramsay on Alexa

Source: Youtube

This year’s Super Bowl ads introduced us to some truly delicious concepts like a new Crocodile Dundee movie, a rapping Morgan Freeman, the fact that Danny DeVito might be an M&M in human form, and a spine-tingling Anthony Hopkins version of Alexa . A not so delicious idea to come from this year’s crop of Super Bowl ads, however, is the Gordon Ramsay app for Alexa .

First seen in the Amazon Super Bowl ad telling some poor Echo user that the recipe for a Grilled Cheese Sandwich is in the ****ing name , The Gordon Ramsay Alexa app has been extended, and it is as brutal as you would expect . If you have been on Ramsay’s Twitter feed recently, you will know how his Alexa app works. For reasons unbeknownst to you or I , people are lining up, on Twitter, to send the celebrity chef pictures of their culinary creations so that he can offer them some feedback . Spoiler alert for those who have not already seen this, he does not offer constructive criticism . Ramsay’s Alexa app works in much the same way . You ask him what he thinks of your dish, and he tells you.

If you are a glutton for punishment, try the Gordon Ramsay Alexa app for yourself.